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Choosing a Trade Show Banner Stand
Choosing a Trade Show Banner Stand
The right banner stand can help draw attention to your brand, boosting your chances of turning prospects into customers at trade shows, presentations, showcases and exhibits.trade show banner stand These portable displays are also ideal for other marketing applications, such as showcasing new products or marking special events like company anniversaries. They're simple to change, too, making them an effective complement to other display systems, including backdrops and booth walls.
The wide variety of styles of banner stands allows marketers to choose the one that's best for them and their budget.trade show banner stand Some stands are simple and inexpensive, while others provide features like interchangeable graphics and premium printing to make them stand out.
Retractable banner stands, also called roll up stands, are available in a wide range of sizes to meet the needs of any event or booth space.trade show banner stand They include a retractable base with a telescopic pole that extends to hold the graphic in a tight vertical position. The bases come with a protective cover and a carrying case for easy travel between events.
Some models feature connectors that allow multiple units to be joined together as a "banner wall" for added stability in high traffic areas. These are ideal for conferences and trade shows with a limited footprint where efficiency is key. Many of these stands also feature a spotlight accessory, which is particularly useful in venues with low lighting.
Other models, called X-banners, have a flat base that extends from the bottom of the graphic to form an X shape. They're great for events with a restricted floor space where the banner can be used as a tabletop, counter or other focal point. They can be purchased in single-sided or double-sided versions and include a lightweight carry bag for transport.
Hanging banners are large displays that maximize visibility by hanging from the ceiling or other high structures. They're perfect for trade show spaces with tall ceilings and a high-profile location. They can be purchased in several shapes and sizes, with optional lights to add even more dramatic effect.
A unique trade show banner can also help boost digital marketing efforts by featuring a QR code, NFC tag or social media handle that leads to your website or other online resources. They're also useful for encouraging attendees to visit your booth and connect with you on social media, where you can further develop a relationship with them.
Regardless of the type of banner stand you're looking for, MODdisplays has an excellent selection that includes a model to match your brand's aesthetic and fit your event or conference venue's space. These stands are available at a price that fits any budget, so it's easy to find the right one for you. Then, simply customize your design to create a banner stand that will really grab the attention of your audience. With a little planning, you'll soon see your banner leads to an increase in foot traffic and sales at your next event.
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